Saturday, May 19, 2012

No Impact


For some time now, I have been following the career of this nutty character who calls himself “No Impact Man”.  Let me introduce him to you-- in case you have never heard of him. His name is Colin Beavan. He is the so called “wealth reporter” for the Wall Street Journal.[1]

Beavan took on the challenge about 5 years ago of living his life with as little impact as possible…in, of all places, New York City.  His wife and young daughter were passengers on this quixotic voyage, at least for a while, but—big surprise-- Mrs. Bevan jumped off the train and now calls herself a “Bad No Impacter.”  The Beavans no longer live together.

The idea of making no impact on anything is intriguing. You would have to be nothing and do nothing. You would be like some kind of ephemeral vapor.How would you distinguish yourself from empty space?

The first thing that strikes me about this is: it is profoundly un-American. 

Most Americans understand that the way to be happy is to have a big impact on everything and everyone around you.  As a nation, we like to have an impact on foreign countries, preferably with powerful weapons that create shock and awe. 

Result of American Shock and Awe Attack
As high school and college students, we Americans know that we should strive to be B.M.O.C.s.   In high school, one needs to bully a few faggots and give them a friendly hair cut now and then.

After graduation, it is best to join a big vulture capitalist operation.  Get to be the CEO. Make sure you make more money for yourself than anyone else in the firm or any other firm.  If anyone anywhere makes more money than you do, give yourself a raise.  Make your company too big to fail.  Then, when you fail, the poor suckers known as taxpayers have to bail you out, but you get to keep the money.  Now that’s IMPACT.

If anyone gives you any crap about being bailed out, give the government the finger. Tell the government to go shrink itself (after you get the money, of course.).

Build the biggest house you can imagine. Drive a big car, the bigger the better. Guzzle gas to show that you don’t give a flying f- -k about what may be left for the next generation.  On second thought, drive several expensive big cars. Bigger is always better. Take on big debt. Spend big bucks. Take big systemic risks. Eat big meals. Supersize everything.  Get a yacht, the biggest one you can find.  Or get several. An airplane or two also.[2]

Making an impact may mean that you impact a lot of people in a lot of ways. Maybe you can make a big  impact on them by firing a bunch of them.  

Anyway, you get the idea.

This is the American ideal.  It is how our system works. And it works damn well. No one has to stop and think about the impact so long as it is BIG.  If someone has a bigger [car, house, yacht, etc.] than you do, you need to get cracking and trade UP!  This is how our economy keeps on moving onwards and upwards. It is what makes us who we are.  More consumption. More waste. More GROWTH. [3]

Having no impact would be subversive.  It would be profoundly un-American.

Where are the incentives?

That is why this weird Beavan dude is so sick and perverse. His concept is to put the American Big Impact Idea in reverse and see what happens. You can check out his ridiculous blog here.

Bevan was trying to fix every so called "problem" created by big impacters singlehandedly: food system sustainability, climate change, water scarcity, and materials, energy resource depletion, and blah blah blah.  He proclaimed:  “I can’t stand my so-called liberal self sitting around not doing anything about it anymore. The question is: what would it be like if I took the situation (or at least my tiny part of it) into my own hands?”

What an ego! Talk about impact!

Beavan ended up polluting the planet with a book, a documentary film, and a blog with 1.8 million people following it. (This make me a little jealous because I now have only 1.8 people following my blog.)

Beavan’s personal experiment was to live “producing no trash save for compost, purchasing no goods except for food grown within a 250-mile radius, using no carbon-based transportation, and using no paper products, including toilet paper. “[4]  For a close up of how Beavan and his family lived for a year, check out this article.

This guy is a menace to the planet. If everyone lived like this, we would be in one Hell of a mess. Toilet paper companies (and other important Koch Brothers industries) would go bankrupt overnight, plunging the entire nation into yet another economic catastrophe.

So I say, get out there and have an IMPACT.

Buy more toilet paper. (Get the sensitive kind.)

If you are in neighborhood watch and have a concealed weapon, or  maybe even an unconcealed weapon, you might be able to have an even bigger impact.


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[1] See this article.
[2] Sadly, this system can go bad rather quickly as indicated in this article.
[3] In his book “Richistan,” Robert Frank notes a few kinks in the system. When one rich person encounters another richer one, it can be very stressful for the less rich one. Frank explains how depressed one billionaire became after buying a monster yacht, only to take it to the Ft. Lauderdale Boat Show where he had to park next to an even bigger yacht. It ruined his day. The smaller billionaire, and all the others also, were so worried about who had the bigger yacht that they missed entirely the thousands of newly homeless people only a mile or so away without food or electricity as a result of the hurricane that wiped out their homes a week before the show. For a discussion of the book, Richistan, click here.

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